SuppScore · Phase 1 Foundational Sprint · Prepared by Whirlwind
The keyword universe, at three focal lengths
One body of demand, seen three ways: the whole map, the demand at scale, and a single ingredient exploded into its neighbourhood of pages. The same architecture holds at every distance.
First pass · refinement in progressUnited Kingdom, EnglishTwo currencies, never added togetherFigures from the keyword universe workbook
ZOOM 0 The whole universe, one view
The universe map
11,403 keywords resolve to one architecture: four layers, every branch one hop from a scored ingredient. The two branches no incumbent holds are the promoted forms and the question layer.
The traffic engine at scale. Grows on its own as the crowdsourced database grows.
product pages · brand landing surfaces
Trust makes the knowledge credible, knowledge makes the demand pages substantial, demand routes people and equity to products, and products feed data back up the chain.
ZOOM 1 Scale and priority
The demand landscape
The vertical's volume sits in ingredients, but the two rooms nobody else is standing in are the promoted forms and the question layer. That is where SuppScore takes ground at zero authority.
17.4MAddressable UK search volumeSum of the seven ranked silos
11,403Keywords in the universeAfter alias canonicalisation
539Planned launch pagesFirst-pass count, will firm up in D3–D4
Where the demand sits, by silo
Each silo mapped to its blueprint template layer, sized by cumulative UK search volume, coloured by priority. The two ★ rows are ground the incumbents have vacated.
Bars use a square-root scale so the smaller silos stay legible. The figures beside them are exact. The lens and the parked row sit outside the 17.4M headline by design, so they are drawn below the rule rather than added to it.
Answer-layer coveragethe second currency, never added to search volume
Questions are admitted on any answer-layer signal, not on volume. Most become blocks on pages that already exist; only the strongest earn a page of their own.
7,501Questions mapped into the universe
242Earn a standalone Q&A page
7,259Routed to FAQ blocks on existing pages
946Evidenced by a live People Also Ask box
80%Of 234 sampled UK SERPs carry an AI Overview (188 of 234)
6,979Rows route to a reviewed template (YMYL): 3,545 questions + 3,434 silo keywords
Of 7,501 questions: standalone pages vs FAQ blocks
242 standalone Q&A pages7,259 FAQ blocks
ZOOM 2 One entity, all the way in
The magnesium drill-down
One ingredient becomes a connected neighbourhood of pages: a parent hub, its demand-qualified forms, the benefits it feeds, the questions it answers, and the comparisons it settles. The specific form outsells the parent.
A promoted form
201,000
"magnesium glycinate"
Difficulty KD 13 · a form page
beats
The parent's commercial term
60,500
"magnesium supplement"
Difficulty KD 28 · the parent hub
Three times the volume, at under half the difficulty.The form even outweighs the bare parent head "magnesium" (110,000, KD 74): the easiest big term in the whole neighbourhood is a form, not the parent. This is the proof that dedicated form pages are right.
Parent hub
Magnesium
988K block volume 290 keywords 1 of ~145 hubs
Children Promoted forms
Magnesium glycinate
201,000 · KD 13 ×1.5
Magnesium citrate
33,100 · KD 13 ×1.25
Magnesium sulphate
12,100 · KD 13 ×1.0
Magnesium malate
8,100 · KD 3 ×1.25
Magnesium oxide
9,900 · KD 28 ×0.85
Magnesium L-threonate
8,100 · KD 34 ×1.25
Magnesium taurate
4,400 · KD 11 ×1.25
Magnesium chloride
3,600 · KD 7 ×1.0
Magnesium carbonate
2,900 · KD 4 ×1.0
Magnesium hydroxide
2,900 · KD 25 ×1.0
Ten forms clear the demand gate for magnesium. Each carries its own evidence tier and multiplier, the content that makes a form page substantial rather than thin. Multipliers shown are indicative from the scoring model and confirm at build.
Magnesium leads the sleep hub outright. The benefit hub links back to magnesium and to every other ingredient that earns a place, which is what makes the path an entity system, not a menu.
Answers Questions
Best form of magnesium /qa/best-form-of-magnesiumWhat foods contain magnesium 18,100 · AI Overview…988 magnesium questions, 47 go standalone
Settles Comparisons
Citrate vs glycinate 8,800Bisglycinate vs glycinate 7,200Glycinate vs threonate 880…8 comparison pages, demand-gated only
Products beneath the neighbourhood. The product layer for magnesium is a scaffold at first pass. Only 98 product keywords surfaced across the whole universe because the 500 launch products are not named yet. This layer fills as the database grows, not as a research finding.
/ingredients/magnesium · the parent hub /ingredients/magnesium/magnesium-glycinate · a promoted form, a child of the parent
/benefits/sleep · /compare/magnesium-citrate-vs-magnesium-glycinate · /qa/best-form-of-magnesium
Now picture this ~145 times.Magnesium is one parent hub of roughly 145. The same neighbourhood, forms, benefits, questions and comparisons, repeats for every ingredient in the knowledge layer. That repetition is the universe.