Not a recommendation, a choice. Each tier builds on the one before it. Where you stop is entirely your call, and Rishabh can size the real effort once you know which one you want to move on.
Makes the pages you already have actually competitive
No new reach. Protects the ~150+ pages already built so they can rank and be cited at all.
2
Tier 1, plus the page types that don't exist yet
Dev lift
Adds: brand pages, and real benefit category pages (sleep, energy, gut health) with actual content, not just filtered lists.
What it unlocks
855,090/mo in brand searches + 618,890/mo across 34 categories
Real, already-measured demand with nowhere to land right now.
3
Tier 2, plus your own idea: the ranked "best of" pages
Dev lift
Adds: goal rankings ("best supplements for sleep"), ingredient rankings ("best magnesium supplements"), and the combined version ("best magnesium for sleep").
What it unlocks
This is the page type you already wanted, your planned ad-landing layer
"best magnesium supplement" alone is 12,100/mo. "best collagen supplement" is 22,200/mo. Currently, no page exists to catch either.
Needs one thing built first: a live mapping of scored products to goals. Doesn't exist in the data yet, and blocks this tier regardless of anything else.
None of this changes anything on our side. Phase 1 is fixed either way. This is entirely about what the build takes on next.
Once you know which tier, or tiers, feel right, Rishabh can turn that into a real estimate rather than an open-ended one.